Services

User Research: Selection, planning and implementation of suitable market research methods

Qualitative and quantitative surveys (such as interviews, surveys or UX tests) to collect consumer insights. Analyzing the results and deriving specific recommendations for action. Implementation of complete market research projects.

UX Strategy: Developing a comprehensive plan on how to achieve an improved state of user experience

UX Strategy includes the definition of measurable indicators to monitor progress and the creation of a detailed roadmap to achieve the defined vision and goals.

UX-Management: Strategic planning, implementation and optimization of user experiences

Assessment of the current UX maturity level. Analyzing and evaluating the various UX components. Creation and implementation of a plan for the continuous improvement of UX processes, including regular reviews

User Centered Innovation: Putting the needs and perspectives of users at the center of the innovation process.

Planning and implementation of ideation, design thinking or lead user workshops. Providing external moderation and execution to ensure an objective perspective.

Customer Journey Mapping: Description and evaluation of customer interactions.

Identification and evaluation of all customer contact points with the company. Creation of customer journey maps to visualize the customer experience and identify opportunities for improvement. Planning, execution and implementation of the mapping results.

Agency Consulting / Interim Management in the area of research and innovation

Support for agencies without their own insights department in market research projects, pitches and day-to-day business. Preparing marketing decisions and sharpening agency profiles through well-founded insights. Continuous support for your company over defined periods or projects.